By

Gil Bouhnick




12/11/2009

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Verizon probably knew what they were doing when they made their bet on Motorola Droid. The device sold over 100,000 units the weekend it was available. Not too bad!

I found a very interesting article at AdAge describing the big marketing campaign that brought to the success of the Droid.

“Droid owes much of its success to its mega-advertising spending, estimated to be at least $85 million, the biggest launch ever by its carrier. But it also received good early buzz by getting its phone into the right hands, enough to earn accolades even from rivals. “Based on the chatter and all the people talking about the device, they did an excellent job, going far and broad with the seeding of the device,” said a PR executive who declined to be named because her client is a competitor to Motorola (which designed the Droid’s hardware). “

Worth reading. (link)

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Same success stated by eXpansys, which is selling the Motorola Milestone (UK version of the Droid), well, at least sold it for 2.5 hours…

“The demand for the Motorola Milestone has been staggering. We received the units at 10am on Thursday, 2.5 hours later we had sold out. A second shipment is already on the way and should be arriving in time for Christmas orders”.

Via MobileCrunch

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